Nora is a cat. Like many other cats she owns a few humans - you know, for opening tins and playing with her when she's bored. As it turns out, Nora's humans sometimes like to sit down at a big, black box and amuse themselves and others by hitting keys on that box to make noises.
Nora knows about the human urge to play around of course and sometimes sits down with them to join their making noises on the big, black box.
Along comes another human called Mindaugas who contacted Nora's humans and got them to send him videoclips of her and plays them to a group of other humans. You know - to inspire them to make noises on a whole variety of boxes and pipes on their own.