"Pirates"?
One of the biggest issues of the century, if we're to believe the movie and music industry, is the "piracy problem". People who download stuff from the internets without paying for it. Peer to peer.
The big players will tell you that sharing online equals stealing, raping and looting and that the original artists will have less money for their work. But: Through starting big awareness campaigns about that matter they also put themselves in the center of attention, and when you look a little closer you might notice, that the artists actually earn not that much and the biggest chunk of the money goes to their companies.
Over the past, say, 10 years or so, more and more new methods of transmitting contents evolved. But instead of using them and evolving alongside with them the industry simply shut their eyes and ears and started crying out loud whenever someone else did it.
Take the "old" mp3.com, for example: That page started as a plattform that offered musicians the webspace to present their music online. The site became so successfull, that the owners at one point (1999?) decided to share their profits: Each month a Million US$ was payd to the artists on mp3.com, depending on the artists popularity on the page. For myself this meant my music payd some of my rent back then, others really earned serious money. Actually some ppl got much more money from mp3.com than some of the "big" Artists got from their record companies. What happened? Did the industry learn from it and change the way they treat their artists? Noooo, they bought mp3.com, closed it down and reopened it without the payout. Problem solved.
Of course mp3.com had nothing to do with piracy, but take it as an example how the big players work and think. Rather than changing the way they work because a new platform arrives that promises new possibilities they try to destroy those platforms.
And if they do this with legal sites it's no wonder they go even further when the issue is copying movies or music they "own" over peer to peer nets (EDonkey, BitTorrents - you name them).
Now, let me tell you: I basically do understand that they (and some of their artists) have a problem with this. I do understand, that they try to work against this. BUT: The way they choose to do it totally disqualifies them as people I want to do business with in the future. Criminalizing people all over the world isn't a very good way to earn the public's trust. If they had chosen to target the "pirate big players", people who offer the biggest collections of illegal shares, ok. But sueing the crap out of kids that downloaded a few songs? Nah. Putting political pressure on other countries with different copyright laws than the US (See the piratebay case)? Nope.
The methods they choose make it extremely easy to judge the companies as greedy bastards. Well, of course they allways were, but now they practically are advertizing what big arseholes they are. And somehow I have the feeling that this might become one of the biggest nails in their coffin, if they dont get smart really really fast...
It won't be the downfall of all music labels. Some actually DO learn, usually the smaller ones. Over time, I assume, matters will change a lot. People think and talk about a "culture flatrate", for example. A yearly fee that is used for royalties and such things that would make downloading music or movies legal. Sounds like a decent idea.
Here's some very interresting links about the whole issue:
http://www.goodcopybadcopy.net/
http://www.stealthisfilm.com/Part2/index.php
http://iwouldntsteal.net/
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See Neil Gaiman's Blog
Neil Gaiman wrote a blog entry on a similar topic recently (he's giving away texts for free).
Pirates & Neil Gaiman
Ooooh! True! :) - I defenitely have to go and check http://www.neilgaiman.com/ again, I haven't been on Neils page for quiet a while... and I really enjoyed reading the three books I got right after his reading in Cologne last year - Neverwhere, American Goods and Ananzi Boys. *Excellent* reading!
I also recently watched Beowulf and Stardust - for the first he wrote the script, iirr, the second is based on one of his books (I will have to get too). The first one is a well told adventure story, and the second one I absolutely love - without having the same story it still for me shows the same spirit and fun as The Princess Bride... And De Niro... Lovely! :) Yarrrr!
Nice to see, that he has taken steps that clearly show his position in this whole mess. I'm well aware that ebooks and audiobooks are also shared, just like music, games and movies, so he's just as targetet as your average popstar... ;)
So what does he (and slowly, other too) do? I don't hear him cry havoc and send forth the lawyers of... Damn, I thought that would be a cool sentence, with the Shakespeare quote, but I can't think of a clever finishing line... Anyhoo - where was I...
Ah, yes: Slowly and surely some artists seem to notice that rather by estranging their fans (read customers) by suing them to the left and the right, their future might depend by no small bit by *using* the new media (read the intertubes) and *building* their fans into a community. I find examples for this more and more.
Also, I think this is an interesting development for another reason:
For ages and ages the only possibility for people to listen to music was by being there when it was made. You got to meet the musicians, and possibly even knew them close - an experience completely taken away by recorded music. We traded the personal experience for the ability to be able to listen to music everywhere at everytime. But still, music is a very emotional experience, something you can ponder about and sometimes wonder what the artist wanted to say - just as with pictures.
And now - with web 2.0 there's finally the possibility for fans to talk to their favourite artists and, if lucky, even to get some feedback. Also, because writing for your own blog or forum somehow feels a bit different than talking to a reporter I can imagine that we get to read more ... personal? direct? ... thoughts. Hard to put it... It's a feeling.
"Give a man a place by the fire and he's warm for a day. Set him on fire and he's warm for the rest of his life."
(Lord Havellock Vetinari, Patrician of Ankh-Morpork)